Official Newsletter of the President's Challenge


Energize your day with school breakfast!

This Fall, the President's Council launched an exciting new school breakfast campaign with the U.S. Department of Agriculture in support of the new School Breakfast Program. The campaign, Energize Your Day with School Breakfast recognizes that healthy students are better students. A nutritious breakfast and learning go hand-in-hand. Studies show that students who eat breakfast benefit both nutritionally and academically. Children who eat breakfast regularly consume more of the nutrients they need to thrive physically and mentally. Students who eat breakfast tend to perform better in the classroom with better test scores, behavior and attendance. The School Breakfast Program now offers healthier meals to help students energize and excel throughout the school day. Visit for more information and for access to great videos, posters and blogs from PCFSN members, Allyson Felix, Dominique Dawes and Dr. Ian Smith.