Official Newsletter of the President's Challenge


In Case You Missed It - FLOTUS & Let's Move! Active Schools First Lady, Michelle Obama was recently on the cover of Parade Magazine with a special message about Let's Move! Active Schools and her passion to fight childhood obesity. Obama has been on a mission to help physical educators and parents promote healthy eating habits and activities to sustain lifelong well-being.

"Change is hard—it's as simple as that. You start making tweaks to something that has been a mainstay and you're going to get some backlash, particularly from kids. We as adults can't be shortsighted. That's part of how we got to this problem in the first place. We sort of give our kids what they want, as opposed to what they need. I understand this as a mom. I mean, to sit at the dinner table and have your kids pout over what you've served for dinner is an ego buster. Right? My kids are normal. If they could eat burgers and fries and ice cream every day, they would. And so would I. But that doesn't sustain us." – First Lady, Michelle Obama in Parade Magazine

Follow the First Lady on Social Media!

Shaquille O'Neal to Help Promote Let's Move! Active Schools Shaquille O'Neal, former NBA superstar, announced earlier this month that he will be joining First Lady, Michelle Obama, in her gallant efforts to promote Let's Move! Active Schools, a comprehensive program that empowers school champions to create active environments that enable all students to get moving and reach their full potential.

O'Neal, along with Olympic Gold Medalists Allyson Felix and Dominique Dawes, DC Public Schools Chancellor Kaya Henderson, and North America Reebok President Uli Becker will join Obama in an effort to raise awareness of the ongoing campaign. At the event, DC Public Schools announced their support for Let's Move Active Schools and the Presidential Youth Fitness Program district-wide.

Learn how you can become an Active School today

Hear What These Professional Athletes Have to Say about Physical Activity in School

Exciting, New Funding Opportunity from the Presidential Youth Fitness Program

New! Looking for ways to improve physical activity, fitness and nutrition at your school? Now you can do so with the help of the Fuel Up To Play 60 (FUTP60) 2013-2014 Playbook. In partnership with theGenYOUth Foundation, The Presidential Youth Fitness Program (PYFP) is featured in the "Make a Case for Quality PE" "play" focused on empowering educators to inspire students to adopt healthy and active lifestyles.

What does this mean for you? You can now utilize FREE resources from PYFP (a model for fitness education) to support quality physical education programming in your school. How? Simply visit FUTP60 on the web for tips on how to spread the word and encourage support for physical education.

Not currently utilizing PYFP but want to jump-start the program at your school? Starting September 1st, schools enrolled in Fuel Up to Play 60 can apply online for 100% funding for the 2014-2015 school year through the funds for Fuel Up to Play 60 process. The deadline for application submissions is November 1, 2013. To apply for the program, please visit: Application.

You won't want to miss out on this great opportunity! Any school currently employing a full or part-time certified physical educator is eligible to apply. Click here for requirements/terms and conditions.

About PYFP

The Presidential Youth Fitness Program (PYFP) is a voluntary program that includes a health-related fitness assessment, as well as educational and motivational tools, to support educators and empower students to adopt an active lifestyle. The PYFP provides a model of the components that should be part of fitness education within a school's quality physical education program.

President's Council on Fitness, Sports & Nutrition Welcomes Two New Members

Washington, D.C. — President Barack Obama has appointed Lt. Gen. Mark Hertling (Retired) and Anthony Marc Robles to the President's Council on Fitness, Sports & Nutrition (PCFSN).

"We are thrilled to have Lt. Gen. Hertling and Mr. Robles join the President's Council," said PCFSN Executive Director Shellie Pfohl. "They bring a wealth of experience that will complement the talents of our current members as we strive to educate, engage and empower all Americans to lead a healthy lifestyle."

Lt. Gen. Hertling retired from the U.S. Army after more than 37 years of exceptional service. He previously served as the Deputy Commanding General for Initial Military Training from 2009 to 2011, where he was responsible for the training of more than 160,000 officers and enlisted soldiers each year. During that period, he revamped the Army's basic training program and implemented a modernized physical fitness and nutrition program to address the needs of current recruits. He has received the Distinguished Service Medal, the Bronze Star and the Purple Heart. Lt. Gen. Hertling graduated from the Army's School of Advanced Military Studies and the National War College. He received a B.S. in International Relations from the United States Military Academy and an M.S. in Exercise Physiology from Indiana University.

Mr. Robles is an NCAA wrestling analyst and expert at ESPN. Born with only one leg, he won the 2010-2011 NCAA individual wrestling championship in the 125-pound weight class, and is a three-time All-American. He has been honored with the NCAA Best Wrestler of the National Tournament in 2011, the Jimmy V Perseverance Award at the ESPN ESPYs, and the NFL Hispanic Heritage Leadership Award. He was inducted into the National Wrestling Hall of Fame in 2012. Mr. Robles received a B.A. in business communication from Arizona State University.

Lt. Gen. Hertling and Mr. Robles join the Council's 16 other members, which include athletes, physicians, chefs, physical fitness and nutrition experts, all of whom are dedicated to encouraging Americans to lead healthy, active lives.

About the President's Council on Fitness, Sports & Nutrition

The President's Council on Fitness, Sports & Nutrition (PCFSN) educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and good nutrition. Through its partnerships with the public, private, and nonprofit sectors, PCFSN promotes programs and initiatives that motivate people of all ages, backgrounds, and abilities to lead active, healthy lifestyles. For more information about the Council, visit

The Month for Health – Breast Cancer & "Veggie" Awareness

Eating healthy and staying physically active are important for maintaining overall good health.

Breast Cancer Awareness Every day, people are diagnosed with breast cancer. October is utilized to help increase awareness of this disease and help promote healthy, preventative activities while also providing people with the resources they need to detect it in its early stages.

What is breast cancer? Breast cancer forms from cells in your body dividing and growing abnormally. This kind of growth can often develop a mass or lumps in the breast, called tumors, which can either be benign or malignant. Malignant tumors are cancerous and will attack nearby tissue, spreading throughout the body.

According to the Susan G. Komen:

  • There will be an estimated 232,340 new cases of invasive breast cancer in the US
  • Approximately 64,640 new cases of in situ breast cancer will be documented in the US
  • About 2,240 men will be diagnosed of invasive breast cancer
  • An estimated 39,620 of American people will die from breast cancer (410 will be men)

Be proactive! If you have a history of breast cancer in your family, talk with your family doctor about your potential risk and how to detect early symptoms. Create a plan – visit the National Breast Cancer Foundation at to create a customized plan to help identify early symptoms and stay healthy. Invite your friends, too! And don't forget to wear pink next month!

Vegetarian Awareness

October 1st is officially the recognized World Vegetarian Day; however, the entire fall month is observed by many to promote "the joy, compassion and life-enhancing" benefits of vegetarianism. Physical and emotional health can be linked to food! Have you ever heard of the phrase, "dessert is stressed spelled backwards?" Curb those malicious tendencies to want to eat unhealthily when you're stressed, sad or just bored by grabbing a snack that is healthy and is hormone and pesticide-free!

This month, educate your kids, students, family and friends about the many benefits of going "veggie" and eating "green."

Here are just a few of the benefits of going "veggie:"

Product of the Month: Youth Presidential Youth Fitness Award T-Shirt

Youth Presidential Youth Fitness Award T-shirt Getting fit and staying healthy is as cool as it gets - which is why these 100 percent preshrunk cotton t-shirts were designed to mesh with today's trendiest t-shirt fashions. Kids can express their commitment to health by proudly wearing a silk-screened red, gold, and white PYFP logo across their chests.


To shop for the PYFP Youth T-Shirt please visit our online store.

Upcoming Events



Food Day from the Center of Science in the Public Interest

October 24, 2103


Food Day is a national celebration utilized to promote the inclusion of food education and cooking classes in schools across the US while emphasizing the importance of healthy, sustainable eating habits.

American Diabetes Association Expo

October 12, 2013

Minneapolis Convention Center

Minneapolis, MN

Operation Fitness World Expo

October 12-13, 2013

Broward County Convention Center

Fort Lauderdale, FL

Midwest District AAHPERD Student Leadership Conference

October 3-5, 2013

Pokagon State Park

Angola, IN

Midwest District AAHPERD Fall Board Meeting

October 4-5, 2013

October 3-5, 2013

Pokagon State Park

Angola, IN

Arizona State Convention

October 16-18, 2013

Phoenix Convention Center

Phoenix, AZ

Florida AHPERD Conference

October 17-19, 2013

Buena Vista Palace Hotel

Orlando, FL

WAHPERD State Conference

October 25-26, 2013

Yakima Convention Center

Yakima, WA

Georgia AHPERD Convention

October 27-29, 2013

Marietta Hilton Conference Center

Atlanta, GA

Indiana AHPERD

October 30-November 1, 2013

State Convention Center

Indianapolis, IN

Alaska AHPERD Convention

October 31-November 2, 2013

Hotel Captain Cook

Anchorage, AK

APHA 141st Annual Meeting and Exposition

November 2-6, 2013

Boston, MA