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August 8, 2016

Dear President’s Challenge Advocate Program members,

            I would like to personally thank you for your efforts to increase participation in the President’s Challenge Physical Activity & Fitness Awards Program (“President’s Challenge”) and encourage all Americans to live active, healthy lifestyles. Today is a bittersweet day as I write to you to inform you of changes to the President’s Challenge.

            On August 31, 2016, the programs that comprise the President’s Challenge will undergo an organizational transition to better serve the American public. The suite of programs that comprise the President’s Challenge will mostly continue as part of existing or new partnerships. Full details of the program transitions and new partnerships are available in the full announcement available at

            As part of this transition the President’s Challenge Advocate Program will cease operations, effective August 31, 2016. No new Letters of Understanding (“LOU”) will be issued beginning today. If you have an active LOU with term dates ending after August 31, 2016, this is your formal notice that the terms of the LOU will be nullified with the closing of the President’s Challenge on August 31, 2016.

            We are proud of your work as a President’s Challenge Advocate, and we know you are proud as well. After August 31, 2016, your organization may identify itself as “Past member; President’s Challenge Advocate Program (closed)”. As a reminder, your participation in the Advocate Program is a relationship with the President’s Challenge Physical Activity & Fitness Awards Program, and is not a direct partnership with the President’s Council on Fitness, Sports & Nutrition.

            Please assist us by updating your websites and social media links, and inform your constituents how they can continue earning the Presidential Active Lifestyle Award (“PALA+”) and Presidential Champions awards. Please also continue to be a champion in your communities for the Presidential Youth Fitness Program, our program to help schools achieve excellence in physical education through quality fitness education and assessment practices.

            Our programs may be transitioning, and we may no longer be using the President’s Challenge name, but our collective mission remains the same – to motivate people of all ages, backgrounds, and abilities to lead active, healthy lives! We look forward to seeing your continued great work and success!



Shellie Y. Pfohl

Executive Director

President’s Council on Fitness, Sports & Nutrition


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