Active Play PALA+ Challenge

Join the Active Play PALA+ Challenge!

The Active Play PALA+ Challenge is a collaborative effort between the Entertainment Software Association (ESA) and its member companies and the President’s Council on Fitness, Sports & Nutrition (PCFSN).  It will feed off of the excitement surrounding active video games and motivate Americans of all ages and abilities to lead a healthy lifestyle by making video game screen time truly “active.”  The Presidential Active Lifestyle Award (PALA+) will be used as a tool to encourage video gamers to track their activity levels as they work towards earning the award.

Through this innovative partnership, gamers can earn PALA+ by logging their active video game activity online.  To help participants stay motivated, ESA member companies will incorporate PALA+ promotional features into some of their most popular active video games to educate video gamers on how they can use technology to get physically active and earn PALA+.  All types of physical activity will be encouraged and healthy eating goals also be incorporated.

ESA Member Companies

Click on the links below to learn how to get active with your favorite game!

EA Sports: Tiger Woods PGA Tour 13
Konami: Dance Dance Revolution
Microsoft: Kinect Sports: Season 2
Nintendo: Wii Fit Plus
Sony: MLB 12: The Show
Take-Two Interactive: Nickelodeon Dance
Ubisoft: Just Dance 3

Participate in PALA+

PALA+ is the next phase of PALA (Presidential Active Lifestyle Award), a program of the President’s Challenge, designed to motivate Americans to make physical activity and healthy eating part of their everyday life. 

The physical activity requirements for PALA+ are: 60 minutes/day for kids, 30 minutes/day for adults, five days a week for six out of eight weeks.  Our definition of “activity” is simple: it’s any movement that uses large muscle groups as opposed to sitting or lying down. Physical activity doesn't have to be continuous to be healthy, either. Doing chores around the house counts. So does walking to school. Passively playing video games doesn't count, but ACTIVE GAMING definitely counts!

Check out the list of activities you can use to earn PALA+.

The nutrition component requires participants to add a weekly healthy eating goal and build upon those goals throughout the six-week period.  

Explore these tips for eating well:

Individuals who achieve the physical activity and healthy eating goals will receive a certificate signed by PCFSN Co-chairs and are able to purchase a certificate signed by the President of the United States!

Click on the link below to join the Active Play PALA+ Challenge!