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The Presidents Challenge

CONTENTS

PCPFS News:
50 Year Celebration
GM Grants
New PC Materials
PEP Grant Application
Obesity Prevention
Active Living Research
Medical Fitness Week
NATA Science Partner
Upcoming Events
Nutrition Month
Elem. Principles Convention
Nat. Public Health Week
ACSM Summit
International Congress
AAHPERD Convention
TV-Turnoff Week
Fitness & Sports Month
Older American's Month
National Bike Month
News and Research:
Neighborhoods & Obesity
Reminders:
Fitness Question
Special Thanks
Feedback


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Fitness is Fun!
March 2006

Greetings from the office of the President's Challenge Physical Activity and Fitness Awards Program! You have received the March 2006 issue of Fitness is Fun, the official e-mail distribution of the President's Challenge. These monthly e-mails will keep you updated on our program, activities of the President's Council on Physical Fitness and Sports (PCPFS) and other current information pertaining to health and fitness.

PCPFS NEWS:

PCPFS 50 Year Celebration
The PCPFS Council members, Science Board, and staff are getting ready for 2006, the 50 year celebration of the creation of the PCPFS, originally known as President's Council on Youth Fitness. We encourage national, state, local, private and public organizations, industry, volunteer groups to join us in highlighting the benefits of a fit and active lifestyle and all of the great model programs at the grassroots level! This is a great opportunity for the PCPFS to highlight all of your accomplishment. A special seal has been developed for this celebration and is available for all schools, businesses, and organizations to use. A fact sheet on becoming a partner can be viewed at http://www.presidentschallenge.org/misc/news_research/announcements/pcpfs50.pdf. If you'd like to find out more, please don't hesitate to call Chris Spain at the President's Council Physical Fitness and Sports 202-690-9000.

General Mills Grants for PALA Awards
A unique partnership between the President's Challenge and General Mills Community Action is allowing eligible schools to receive free Presidential Active Lifestyle Award (PALA) emblems and certificates for eligible students at their school. Through the General Mills Champions for Healthy Kids program, General Mills Community Action will provide Presidential recognition to eligible low socioeconomic status schools (up to 25,000 students) and the President's Challenge will list the school on our Web site, http://www.presidentschallenge.com/ as a "General Mills Challenge School." In order to be eligible for the awards, students must meet the PALA requirements of being physically active 60 minutes per day, five days a week for six weeks. Also, if 35% of the student population earns the PALA award two or more times during the school year, the school will automatically earn the distinction of becoming a President's Challenge Active Lifestyle Model School. If you are a low socioeconomic status school, fill out the application at http://www.presidentschallenge.org/advocates/gen_mills_sponsorform.pdfand send it in to the President's Challenge office.

President's Challenge Introduces New Materials
In conjunction with the 50 year celebration of the PCPFS, The President's Challenge is offering award certificates proudly displaying the Council's 50th anniversary logo. The certificates will be available through 2006 and will be sent in place of certificates bearing the normal logo unless otherwise specified.

The President's Challenge has also produced an adult version of the educational and instructional booklet 'Get Fit.' The guide, titled 'Stay Active and Be Fit! A Guide to Fitness and Activity Fundamentals,' encompasses topics such as effective goal-setting, getting started, and flexibility and strength training workouts. The guide can be purchased from The President's Challenge by ordering online at http://www.presidentschallenge.org or calling 1-800-258-8146, or downloaded from the Web site at http://www.presidentschallenge.org/pdf/getfit.pdf

PEP Grant Application Now Available
The Carol M. White Physical Education Program (PEP) grant competition for Fiscal Year 2006 is now open. Applications are now available at the Department of Education’s Web site: http://www.ed.gov/programs/whitephysed/applicant.html

Obesity Prevention Toolkit for Girls and Their Families
The Office on Women's Health (OWH) has developed the Body Works Toolkit for Obesity Prevention in Girls and their Families. This program consists of 9 sessions for parents/caregivers. It focuses on action steps and provides information on ways to change how the family eats, shops, cooks and moves. The goal is to help families improve their lifestyles to prevent overweight and obesity. The program is a train the trainer model and will require all those who want to use it to have someone in their organization trained in using the kit. The kit contains a video on healthy shopping and cooking, a recipe book, weekly meal planner, and food and fitness journals as well as magazine-like books with information and action steps for the parent/caregiver and for the daughter. If you're interested in being trained to be a BodyWorks toolkit facilitator, please e-mail bodyworks@hagersharp.com or call Dr. Jonelle Rowe at 202-205-2373.

Active Living Research Call for Proposals - Round 6
Active Living Research is a $12.5 million national program to stimulate and support research that will identify environmental factors and policies that influence physical activity. Findings are expected to inform environmental and policy changes that will promote active living among Americans, both young and old.

This research will help increase our understanding of the relationship of environmental characteristics to physical activity for three priority topics: young people's use of parks, physical activity in and around buildings, and physical activity in rural areas. Evaluations of community interventions that are part of the Robert Wood Johnson Foundation's Active Living by Design program also will be supported. The research funded under this call for proposals will inform the Robert Wood Johnson Foundation's efforts to help halt the increasing prevalence of childhood obesity by 2015. For more details including how to apply, please visit http://www.rwjf.org/applications/solicited/cfp.jsp?ID=19317.

Medical Fitness Week National Walking Challenge
The Medical Fitness Association (MFA), in conjunction with the MFA Education Committee, is sponsoring the Second Annual Medical Fitness Week, April 24-30, 2006. The goal of this MFA initiative is to promote an increase in physical activity levels in all ages and to highlight the medical fitness difference. The Walking Challenge encourages local communities to get up and move by striving for 70,000 steps in seven days. The challenge will involve wearing a pedometer and tracking how many steps a day a person is achieving. The community who achieves the most steps in the seven days will receive national recognition through press releases, the MFA website, and the 2006 Annual Conference in Las Vegas. For more information, including how to register, visit http://www.medicalfitness.org/displaycommon.cfm?an=1&subarticlenbr=40.

PCPFS Welcomes NATA as Science Partner
The National Athletic Trainers' Association joins ACSM and the National Strength and Conditioning Association as a PCPFS Science Partner, providing expert guidance and insight into health and fitness issues.


UPCOMING EVENTS

March is National Nutrition Month
March, National Nutrition Month, focuses attention on the importance of making informed food choices and developing sound eating habits. Why not take a few minutes to see how you can help control heart disease risk factors though food choices? You'll find that what's good for your heart can be great for your taste buds! To learn more, visit http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/home_8123_ENU_HTML.htm.

President's Challenge to attend National Association of Elementary School Principles Annual Convention
March 31-April 4. This professional growth and networking opportunity for elementary and middle level educators will be held in San Antonio, Texas. For details visit http://web.naesp.org/conv2006/.

ACSM Health and Fitness Summit and Exposition. April 11 - 14, 2006
The American College of Sports Medicine's annual summit will bring together health, fitness and nutrition professionals from across the country. The meeting includes workout sessions with master trainers, hands-on demonstrations, panel discussions, and more. The 2006 Summit will boast superior faculty, hand-chosen to address the most timely, and cutting edge issues. For more information, visit http://www.acsm.org/meetings/summit.htm.

International Congress on Physical Activity and Public Health. April 17-20, 2006
Atlanta, GA. The CDC Prevention's Physical Activity and Health Branch, in partnership with the Association of State and Territorial Chronic Disease Program Directors, are sponsoring this congress. To learn more see http://www.ncpad.org/events/index.php?id=189.

President's Challenge to attend AAHPERD National Convention
April 25-29. This convention brings together leaders in health-related fields who promote healthy lifestyles. Learn more at http://www.aahperd.org/convention/.

National Physical Fitness and Sports Month
PCPFS will hold the 3rd annual Healthier US Fitness Festival in Washington, D.C., during the first week of May. Ten thousand people are expected to attend. Visit http://www.fitness.gov/getmovingamerica.htm for more information and ideas on what you can do to promote fitness in May.

Older American's Month. May 2006
The Administration on Aging sponsors this annual celebration. See the AoA Web site for updates at http://www.aoa.gov.

National Bike Month. May 2006
The League of American Bicyclists is promoting Bike-to-Work Week from May 15-19 and Bike-to-Work Day on Friday, May 19. For more information see http://www.bikemonth.com.

NEWS AND RESEARCH

Close-knit neighborhoods may help prevent obesity
The results of a recent study have shown that adolescents from close-knit neighborhoods were less likely to be obese. These neighborhoods are beneficial to youth because neighbors are willing to help each other, and these good neighbors provide a positive example for adolescents. This study is likely to lead researchers to look into the possibility that the neighborhood environment may be very important in controlling the obesity epidemic. According to the study, collective efficacy, or the closeness or bond that neighbors build, was more important in predicting obesity than the ethnic or racial make-up of the neighborhood, or the income of its residents. Researchers speculate that this may be because children are more likely to play outside if they feel close to neighbors. For the complete article, please visit http://msnbc.msn.com/id/11527707.

REMINDERS:

Fitness Question of the Month:

What motivates you, your family or your students to stay physically active?

Please respond via E-mail to The President’s Challenge at preschal@indiana.edu. We'll include the most insightful responses in the April issue of Fitness is Fun.

SPECIAL THANKS

We would like to extend a special thanks to all of the President's Challenge Advocates. Please visit the Advocates area on the http://www.presidentschallenge.org/ web site to see how companies, organizations and groups are making a difference with the President's Challenge.


FEEDBACK

We would like to hear from you. If you have any topics that you would like to see addressed in Fitness is Fun or any comments regarding this list, please let us know. You can provide them by emailing us at preschal@indiana.edu.

To view past issues of Fitness is Fun visit our website: http://www.presidentschallenge.org/. Enter the site by choosing the appropriate category, then click on "news/research".

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A program of the President's Council on Physical Fitness and Sports, U.S. Department of Health and Human Services
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